When you think about it, doesn't everything on Snapchat kind of have an ulterior motive? Users select their university and all posts are compiled into a giant story that can be viewed by anyone using the app.
The sender is probably genuinely excited to be there.
Probably all people under the age of 25 know what Snapchat is all about.
Here are a few examples: Here's what you can expect to find on Fleek.
I'm not sure a bruise is something to be proud of, but that doesn't stop the snaps from being sent.